For Marterra’s logo, I focused on creating a strong, professional design that reflects the company’s expertise in web design and digital marketing for contractors. The logo combines clean typography and a bold, modern aesthetic to establish trust and credibility while ensuring versatility across digital and print platforms.
The Challenge
Marterra is a web design and digital marketing firm specializing in helping contractors grow their businesses online. They provide services such as website design, search engine optimization (SEO), paid advertising, and branding to enhance contractors’ online presence, attract more leads, and convert them into customers. Their goal is to create high-performing digital strategies tailored to the construction industry, ensuring contractors can compete effectively in the digital marketplace.
I was commissioned to develop the branding, design the logo, and create a professional website for Marterra. The project involved crafting a strong visual identity and building a high-performing site to enhance their online presence and attract contractors.
Logo
Colors
Cambridge Blue
#86AD88
Cerulean
#32809A
Onyx
#2F3437
Anti-flash White
#F4F5F6
Typography
Lato Black
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Plus Jakarta Sans Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z
Project Outcome
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
Alan AdamsCEO, Essential Company